YouTube Asking Questions About Interests?

I may have missed this before, but is anyone else seeing questions pop up when you visit YouTube? Specifically about things you may be interested in?

I went to YouTube a few minutes ago, and the first thing on the page (after an ad about Superman at the top of the screen) was a question asking me if I like World of Warcraft:

Which I do. Of course. Who doesn't?

I presume this is a way for YouTube to recommend better content for me, based on what I've watched recently. But I figured stuff like that took place in the background, so I was a little surprised to see it manifest explicitly on the page.